Happy new year! It’s time for the January sales, which means marketing emails, which — unfortunately but inevitably — means more colour-coding cobblers. Here’s the latest from Green Baby:
“Click here for boys and here for girls”, they say. So where do I click if I want to browse a whole range of t-shirts and make my own mind up about which might appeal to my daughter or my nieces and nephews? Not on this site, I guess.
Even worse, when I did actually look at the t-shirts, they were the same old tired nonsense: all the boys’ tshirts are blue, and feature a football, a monkey, a frog, and (OK, this one was surprising) a ‘peace’ sign; all the girls’ tshirts are pink, and are decorated with lovebirds/hearts, the slogan “little angel”, more hearts, and butterflies.
The tshirts we actually bought for the niece & nephew’s Christmas presents were these ’96.4% Orangutan’ tshirts; we bought them from a local fairtrade shop rather than the website, so I was spared the explanatory note about which colour I was allowed to buy for which gender — “available in Geranium Pink or Turquoise for girls and Kermit Green or Sinatra Blue for boys”. (The other design is “available in Hibiscus Pink or Lemonade for girls and Yellow for boys”. “Lemonade” is a kind of washed-out yellow, if you were wondering. See also xkcd on the naming of colours by gender.)
I bet boy orangutans (available in RUSTY CAR ORANGE) and girl orangutans (available in SWEET MARMALADE ORANGE) don’t have to worry about this sort of thing.