As part of one of the interminable marketing surveys with which I torment myself, I got asked to take a look at kidzdens.co.uk, a new online shop for kids’ bedrooms, and give my feedback. I’m not going to reproduce my feedback here because I can’t remember the precise wording of the rant, but I think you can guess where this is going. Before looking at the details, just look at the overall colours of the “themes” on offer for boys and girls:
Boys: Aeroplanes; Camouflage; Cars; Dinosaurs; Farmyard; Football; Jungle; Knights, Wizards & Castles; Pirates; Sailing; Space; Trains; Trucks and Diggers; Under the Sea.
Girls: Ballerinas; Butterflies; Cup Cakes; Disney Princess; Fairies; Flowers; Gingham and Polka Dots; Hearts; Horses; Princess; Strawberry Patch.
Needless to say, I didn’t give them very positive feedback. If I was the sort of person who was going to do this sort of “theme” decorating (my daughter’s room will probably be decorated in a theme which I call “hasty magnolia”, which she can then cover with posters), I’d hope I could come up with something more interesting than any of the options on offer here — even the Care Bears wallpaper I coveted as a child was more colourful.
Anyway, here’s an interesting test, unrelated to the colours: if you were asked to make a noise to represent each of the things in those lists above, how many of the boys’ themes could you do that for? What about the girls?