I don’t always go looking for this stuff, you know. I was just looking for some swanky gift chocolates on the Hotel Chocolat website (because swanky gift chocolates are what they do best), and idly went to look at the “for kids” section while I was there, wondering whether their children’s range was as classy as the rest. Guess what I found?
In pink: “A Flight of Twinkle Toes”, “The Prima Ballerina Twinkle Toes”, “The Twinkle Toes Yummy Bag”, and “The Flutterby Easter Egg”, all featuring ballerinas with fairy wings. In blue: “The Mega Nibblatron”, “The Nibblatrons”, and (not shown in screenshot) “The Nibblatron Yummy Bag” and “The Rocket Easter Egg”, all featuring chocolate robots.
Of course, they don’t actually say in the text that one is intended for boys and the other for girls (whereas adults’ gifts are explicitly divided into “For Him” and “For Her”), but the URLs give them away: “The Rocket Easter Egg” is Easter-Gifts-For-Boys-P300255, “A Flight of Twinkle Toes” is Girls-Chocolate-P400052, and so on.
I can’t bear to read through all the descriptions, but here’s an example of how they compare:
Twinkle Toes Yummy Bag: “A gorgeous milk chocolate adventure specially chosen by our graceful dancing ballerina. And as you can see, she certainly knows delicious chocolate when she sees it!
Nibblatron Yummy Bag: “An exciting adventure of milk chocolate goodies, personally chosen by our friendly robot and easy to share – if needs be!”
I suppose at least girls get some “adventure” too, even if it is the nonsensical “gorgeous milk chocolate adventure” (can an adventure be “gorgeous”?) rather than the more fun-sounding “exciting adventure of milk chocolate goodies”. (I’m not even sure what the rest of the Twinkle Toes text means: how are you supposed to be able to tell that the fairy ballerina “knows delicious chocolate when she sees it”? She’s not eating chocolate, she’s fluttering around gracefully or whatever fairy ballerinas do.) I note with a weary sigh that boys aren’t expected to want to share unless they absolutely have to.
Here’s another pair in the same range:
Pick Me Up The Twinkle Toes Nibbling Kit: “Filled with the cutest milk chocolate goodies fit for a princess and ideal for birthday parties or best behaviour treats!”
Pick Me Up The Nibblatron Nibbling Kit: “Filled with out-of-this-world chocolate goodies for parties, treats or even just because!”
So the girls’ chocolates are “the cutest”, and “fit for a princess”; the boys’ chocolates are “out-of-this-world” and you don’t have to conform to any particular stereotyped dress-up role to eat them. Also, while boys are encouraged to have chocolates “just because”, girls are encouraged to see them as “best behaviour treats”: if they’re good enough, they might be allowed to have the same treats as a boy.
It makes me sicker than eating a whole box of chocolates in one go.