This is a bit of an odd one:
Spotted outside Halfords: two types of screen wash. The blue one is the default (£3.49) and the pink one is the ‘advanced’ version (£4.49).
Now, I admit I’m already suspicious of Halfords because of their hideously gender-stereotyped kids’ bikes, so maybe I’m reading too much into this, but… when there are two versions of a product, one pink and one blue, everybody knows that the pink one is for girls and the blue one is for boys. Which would mean that the ‘advanced’ screen wash is being targeted at women. And I’d bet, ooh, at least £4.49 that the two screen washes are basically identical but Halfords are hoping to be able to push women towards the advanced one, because (they assume) women don’t know anything about cars and will be more easily persuaded that they need the ‘better’ stuff.
Am I thinking outside the glovebox here? Or just running on empty?